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FirstHome IQ & National MI:2024年美国新生代购房者报告(英文版)(29页).pdf

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1、By Kristin MesserliSponsored by National MI*For informational purposes onlyWe began research for the first annual NextGen Homebuyer Report in April of 2020 and have since launched 8 surveys,totaling over 5,000 respondents between the ages of 18-44,alongside countless interviews with NextGen homebuye

2、rs.A common theme through the past three years has been that of education and distrust.Last year,we found significant variances in psychometric and behavioral approaches to homebuying and financial wellness between Gen Z and Millennials,as well as barriers by gender,race and ethnicity,and occasional

3、ly by income level.While this report remains fairly general,we will continue to release data sharing the demographic breakdown,most significantly seen by gender and race/ethnicity.My hope with this report is that it will fuel more conversations on how to increase equal access to financial resources

4、and increase empathy in the homebuying experience.I look forward to hearing your thoughts on how we can utilize this information to improve our industry and communities.Cheers,Kristin MesserliExecutive Director,FirstHome IQ1,000 Respondents,collected in January 2024Between the ages of 18-44,equal di

5、stribution between Gen Z(18-24),Younger Millennials(25-34),and Older Millennials(35-44)Diverse sampling by race and income,representing population demographics52%female,48%maleor visit NationalMI.com/NextGen-ResourcesOver half of NextGen are not confident homeownership will be accessible to the next

6、 generation.1 in 2 NextGen are not confident in their knowledge of homebuying.54%of NextGen do not trust lenders to help them make smart decisions about their future.YouTube is the top social media platform used by Millennials and Gen Z to search for homebuying info.Video is the preferred type of co

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1. **调研背景**:FirstHome IQ于2020年起开展“NextGen Homebuyer Report”,8次调研共超5000名18-44岁受访者,聚焦年轻一代购房教育及信任问题。 2. **核心数据**: - 超50%年轻一代对下一代能否获得住房不自信; - 1/2受访者对购房知识缺乏信心; - 54%不信任贷款机构能助其做出明智决策; - YouTube是获取购房信息的主要社交平台,视频为首选内容形式; - 1/3将未来不确定性列为购房主要障碍。 3. **组织使命**:FirstHome IQ致力于提升年轻一代金融素养与购房教育,National MI通过抵押保险支持低首付购房者实现置业。
**NextGen购房信心?** **视频购房指南?** **贷款信任危机?**
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