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1、2025 Graduate Student Recruitment ReportLooking at graduate student behavior by primary motivation 2025 RNL|2025 Graduate Student Recruitment Report 2ContentsIntroduction.3 Recommended Actions and Initiatives .3 Report Organization and Survey Participation .5The Continued Growth of the Graduate Mark

2、et.6 Four Key Challenges for Graduate Enrollment.7Todays Graduate Students .11 Five Graduate Market Takeaways.14Student Motivations,Influences,and Concerns.15 Seven Takeaways About Student Motivations and Concerns .17Search and Research .18 Nine Search and Research Takeaways.23Recruitment and Cultiv

3、ation .24 Nine Recruitment and Cultivation Take Aways .31Making Enrollment Decisions .32 Eight Enrollment Decision Takeaways .35 2025 RNL|2025 Graduate Student Recruitment Report 3Introduction The 2025 Graduate Student Recruitment Report is RNLs third national study of the expectations and preferenc

4、es of Americas graduate students.This report provides graduate program leaders and stakeholders with detailed insights into the motivations,expectations,and behaviors of prospective graduate students during the enrollment process.These insights can drive strategies that will help institutions positi

5、on their programs more competitively,move graduate students through the enrollment process more quickly,and ultimately drive enrollment growth.Anticipated demographic shifts in the American populace and a fluid regulatory environment are creating unparalleled levels of uncertainty.At the same time,t

6、he expectations and decision-making priorities of todays graduate students have changed dramatically as Millennials and increasing numbers of Gen Z students dominate the graduate education market.This is further complicated by graduate students having more programs and modalities to choose from than