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Muck Rack:2023年英国新闻业现状报告(中译版)(27页).pdf

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1、A STUDY BYThe State of Journalism U.K.2023Research PartnersMethodologyWe surveyed 162 U.K.-based journalists from January 4th to February 6th,2023.The goal of this survey is to understand the current state of journalism and the future outlook of the industry by speaking to the people who produce the

2、 news.The self-administered online survey collected 162 responses from the United Kingdom of Great Britain and Northern Ireland.Muck Rack distributed the survey with the help of 14 research partners including U.K.-based journalist organizations like Press Gazette and journalism.co.uk.Survey response

3、s were primarily sought through email and most respondents came from email outreach directly to journalists in Muck Racks database.The survey was open from January 1 until February 6,2023.Survey responses were checked for duplicates as well as inconsistent or low-effort responses and only completed

4、surveys were considered here.Due to the small sample size,its inadvisable to draw conclusions about the whole population of journalists in the U.K.from these results.The margin of error in that case would be around 7%.Instead,its best to think of this as an insight into the workings of this particul

5、ar group of respondents.Executive Summary U.K.-based journalists surveyed by Muck Rack were less likely than their global counterparts to cite media literacy and pay-for-play content among their top concerns for the industry.Around two thirds of respondents say economic uncertainty has affected thei

6、r work.Around one third has been affected by layoffs.U.K.-based journalists were more likely than journalists from other countries to say they produce 11 or more stories per week.Boomers were cited as a target audience less often by U.K.journalists than journalists from other countries.More U.K.jour

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本文是关于英国新闻记者行业现状的调研报告。调研通过在线问卷,于2023年1月4日至2月6日间,针对162名英国记者进行。结果显示: - 英国记者较全球同行更少将媒体素养和付费内容列为行业主要担忧。 -约三分之二受访者表示,经济不确定性影响了他们的工作,其中三分之一经历了裁员。 -英国记者较其他国家的同行更倾向于每周生产11或更多故事。 - 在社交媒体使用方面,英国记者计划今年增加在TikTok和LinkedIn上的时间。 - 故事分享性方面,具有独家或惊喜数据、图表或与趋势话题相关联的主题更受欢迎。 -大多数记者偏好通过电子邮件接收简短(不超过300字)的独家故事线索,并希望在中午前收到。 调研还发现,英国记者认为他们的受众对他们的报道的信任度在过去一年中没有变化。在面临的问题中,记者们最关心的是假信息、资金缺乏和新闻媒体的信任度。经济不确定性对记者工作的影响、社交媒体的使用习惯,以及记者们认为什么样的故事更具分享性等方面也进行了探讨。 此外,调查揭示了记者们偏好的媒体类型、他们覆盖的行业领域、受众定位、工作方式以及薪资水平等。调研还特别提到了媒体关系和新闻线索提交偏好,以及记者们如何看待公司社交媒体账户在报道中的作用。
"英国记者如何看待行业未来?" "经济不确定性如何影响英国记者的工作?" "英国记者在社交媒体上的使用习惯有哪些变化?"
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