Muck Rack：2021年播客行业现状报告（中译版）（34页）.pdf

1、A STUDY BYHow podcasters spend their time,develop content and work with PRThe State of Podcasting20211In this report,we seek to answer:Where do podcasters focus their time and efforts?1How do podcasters develop content and book guests?2How do podcasters measure success?3What are their platforms and

2、social channels of choice?4How do podcasters prefer to be pitched?52About this surveyLocation:70%US 12%UK 5%Australia 4%Canada 9%OtherOrganization type:Independent:62%Backed by a media company:26%Backed by an organization that isnt a media company:17%Other:3%We surveyed 594 professional podcasters f

3、rom August 30th to October 4th,2021 Experience:3-5 years:36%6-10 years:22%1-2 years:19%10-20 years 15%Under 1 year:6%3Industries covered:On average,each respondent selected 3 industries that they cover in their podcast.These include:13%TV and film13%energy and environment13%sports11%kids and family1

4、0%comedy10%religion and spirituality8%fiction/drama8%food and dining7%true crime7%leisure(games/hobbies/home and garden)3%travel31%society and culture30%business/finance22%education22%arts19%health,wellness and fitness 19%technology 19%government/politics17%history17%science17%news commentary15%musi

5、c/entertainment15%otherProfile of a podcaster:where they focus their time and effort41On average,respondents cover 5 different roles at once.These include hosting(76%),writing/editing(63%),producing(62%),promotions/marketing(60%)and booking guests(58%).Podcasters wear multiple hatsShowhost0%20%40%60

6、%80%Writer/editorExec.producerPromos/market.BookingguestsAudio engineer/editingMisc.admin.VoiceoversGraphicdesignReport onsuccess76%63%62%60%58%52%46%39%27%27%What are your responsibilities for the podcast(s)you work on?(Select all that apply)5Just over half of respondents are working on multiple po