Winterberry Group：2025广告营销行业创意智能研究报告：在媒介、受众与创意交汇点提升营销效能（英文版）（30页）.pdf

1、DEMYSTIFYING CREATIVE INTELLIGENCEENHANCING MARKETING EFFECTIVENESS AT THE INTERSECTION OF MEDIA,AUDIENCE AND CREATIVEJUNE 2025ACKNOWLEDGMENTSASSOCIATION SPONSORSPREMIER SPONSORSSUPPORTING SPONSORFOUNDATIONAL SPONSORSNOTICEThis report contains brief,selected information and analysis pertaining to th

2、e advertising,marketing and technology industries and has been prepared by Winterberry Group.It does not purport to be all-inclusive or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on info

3、rmation provided by third parties.Neither Winterberry Group nor its respective sponsors make any representations or assurances that this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology

4、 developers and agencies.Nor shall any of the foregoing(or their respective officers or controlling persons)have any liability resulting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.2025 Verista Partners Inc.d/b/a W

5、interberry Group.All rights reserved.This report would not have been possible without the significant contributions of the hundreds of marketing industry leaders who contributed their time and insights in support of this research.To all of them,we say thank you.Additionally,we recognize the support

6、and contributions of those companies whose sponsorship made this research possible,including:WINTERBERRY GROUP AUTHORSBruce BiegelSenior Managing PartnerMichael HarrisonManaging PartnerCharles PingManaging Director EMEAIlisia ShukeDirectorAshleigh MahabirAnalystThis researchs purpose is to provide i