Muck Rack：2022年公关行业薪酬现状报告（中译版）（39页）.pdf

1、The State of PR Salaries2022 A deep dive into salaries,budgets and hours worked by PR teams across industriesA STUDY BYHow do PR salaries compare across industries,titles and more?1How are PR budgets changing this year?3What does work-life balance look like for PR pros?2In this report,we seek to ans

2、wer:How to use this reportThis report is intended to be used as part of an exploratory process to gain insights into PR roles,hours worked and PR team budgets.The data in this report can be used by PR practitioners and companies to inject realism,create leverage and gain a broader understanding of P

3、R roles across company types.A few things to note about benchmark data:Benchmarking can help provide a fresh perspective,but it isnt always perfect.Here are a few things to consider.The communications functions listed in this report may not align with all roles,experience levels,and/or company and i

4、ndustry dynamics.The data in this report is indexed by top performers.Markets can change quickly,so its important to check against additional data sources.About this surveyWE SURVEYED 1,887 PR PROS FROM APRIL 12 to MAY 3,2022.Company type:55%agencies31%brands12%nonprofits3%governmentLocation:82%US6%

5、UK5%Canada4%Europe(outside of UK)3%Asia2%Africa1%India1%South AmericaPR team size:Solo:12%2-10:41%11-100:31%101-1,000:11%1,000+5%Industry:Technology:16%Entertainment,media&publishing:15%Consumer products:9%Healthcare/biotechnology:6%Nonprofit:6%Education:6%Consumer services:6%Financial services:6%Ec

6、ommerce&retail:5%Food&beverage:4%Travel&tourism:3%Government:3%Automotive:2%Utilities/oil/energy:2%Primary audience:31%B2B30%B2C35%B2B and B2CA look at whats insidePR pros at brands are the highest earners,with 50%earning$100K or more annually and 26%earning more than$150K annually.Company size does