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1、1Generative AI models the risks and potential rewards in business 2023 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Generative AI models the risks and potential rewards in business What the rise of Ch

2、atGPT,DALLE 2,Bard et al.could mean for your organization.KPMG InternationalApril 20232Generative AI models the risks and potential rewards in business 2023 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserve

3、d.Generative AI models highlight the power of technology.They have the potential to make us more productive and can make what we do easier in some respects.However,these models come with risk implications that all organizations and individuals should be aware of.That said,we cant ignore these models

4、.Theyre rapidly becoming part of our daily personal and professional lives.We need to determine how to embrace them but safely.”Lisa HeneghanGlobal Chief Digital OfficerKPMG InternationalThe cover image and imagery throughout this paper were designed using DALLE 2,an AI art generator that creates im

5、ages based on textual descriptions.Image prompts for the cover image were:fluid abstract,wavy column of blue and purple,splash,drops,purple background.While DALLE 2 generates compelling visual content,it has not been trained on KPMG brand guidelines.Also,it has neither the human expertise nor ingenu

6、ity to understand KPMGs brand positioning.As a result,these images are considered off-brand and are used for illustrative purposes only,with special permission from KPMG Global Brand.3Generative AI models the risks and potential rewards in business 2023 Copyright owned by one or more of the KPMG Int