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1、Agentic commerce|Make your brand unmissable1UnmissableStaying visible,chosen and trusted as agentic commerce expands and customer relationships changeAgentic commerce|Make your brand unmissable2Contents5Horizontal reach,vertical depth:A new power dynamicPage 15-16Agents with agency:This changes ever

2、ything2Page 5-7Executive summary1Page 43Digital commerce looked settled.It wasnt Page 8-94New decision-makers,new must-win momentsPage 10-146Two strategies for the agentic economyPage 17-237The new economics of agentic commercePage 24-288Leading brands are already movingPage 29-309How Accenture can

3、helpPage 31Agentic commerce|Make your brand unmissable3Ndidi OtehChief Executive Officer Song Sean LyonsLead Song,Strategy,Craft&TransformationJoshua BellinThought Leadership Research Lead SongRajat AgarwalLead Song,CommerceAuthorsAgents with agency:This changes everythingExecutive summaryHow Accent

4、ure can helpDigital commerce looked settled.It wasntNew decision-makers,new must-win momentsTwo strategies for the agentic economyHorizontal reach,vertical depth:A new power dynamicLeading brands are already movingThe new economics of agentic commerceAgentic commerce|Make your brand unmissable4Digit

5、al commerce has not lived up to its promise.Consumers feel overwhelmed by choices and often struggle to find the products and services that best meet their needs.Brands absorb the cost in lost sales,returns and restocking expenses,and endless spending to reacquire the same customers.The system is ac

6、cepted,not loved.AI agents are upending that model,and the impact will be felt in every industry and every stage of the purchase journey.Agents can now compare features,read the fine print,choose a winner,complete a purchase and manage delivery and returnsall autonomously,on a customers behalf.The l