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奥纬咨询:2026想象经济时代下的青年创造力与文化影响力研究报告(英文版)(46页).pdf

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1、The Power of Youth CreationYouth As Catalysts For Change1Powered byThe Power of Youth CreationHow new generations are shaping culture in the imagination economyTable of Contents Executive Summary 4Youth As Catalysts For Change 6The Framing Forces Shaping Youth Culture 8Social and Identity 8Governanc

2、e and Institutions 10The Driving Forces Shaping Youth Culture 13Technology 13Economy 20Media 28Enabling a Youth-Led Future of Creativity and Innovation 35 Conclusion 40Sources 423ForewordIn a world transformed by rapid innovation and constant cultural evolution,youth are not just participants in cha

3、nge;they are the main drivers.Today,nearly 75%of young people say they want to be creators,paving the way for the“imagination economy,”where creation and distribution are open to everyone at unprecedented speed and ease,provided they have access to the right tools.The opportunity is vast:generative

4、AI alone could add$20 trillion to global GDP by 2030.Yet creative potential does not automatically translate into shared prosperity.It must be enabled by systems that make originality valuable,by safeguards that keep participation fair,and by pathways that turn cultural expression into livelihoods.T

5、his report,developed by Mohammed Bin Salman Foundation(Misk)with the support of Oliver Wyman,explores how culture,innovation,and creativity intersect to shape the future.It shows that as execution is increasingly automated,advantage shifts to authenticity,judgment,and context,qualities deeply rooted

6、 in heritage and community.Culture is the driver,youth are its builders.Our task is straightforward and urgent:enable young creators fairly,with access,skills,clear standards,and responsible platforms.Do this well,and we will see nations prosper,economies diversify,and societies reconnect with their

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1. **青年创造力驱动“想象力经济”**:75%的年轻人希望成为创作者,生成式AI或为2030年全球GDP增加20万亿美元,但需解决信任、素养和公平获取问题。 2. **技术降低创作门槛**:95%的Gen Z拥有智能手机,日均在线超6小时,但全球50%学校未联网,数字鸿沟制约潜力。 3. **文化成为经济战略**:如韩国文化IP出口十年增长三倍达100亿美元,青年将身份、传统转化为市场需求。 4. **媒体权力去中心化**:82%的Gen Z通过网红发现产品,71%受微型影响者驱动,消费者更青睐真实性(53%愿为可持续产品多付10%)。 5. **需系统性支持**:建议建立青年故事地图、AI规则制定委员会及微型创作者实验室,将文化转化为技能与就业。
创意如何变现? 青年如何引领变革? AI如何赋能文化?
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