Rival IQ：2023年社交媒体上美妆品牌100强报告（英文版）（22页）.pdf

1、Top 100 Beauty Brands on Social Media 2023 TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022Top Beauty Brands on SocialWe studied top hair,makeup,skincare,and nail brands from Allure Magazines 2022 Best of Beauty Award list(along with a bunch of our teams favorites)to put together the

2、ultimate guide to successful beauty marketing strategies on Instagram,Facebook,Twitter,and TikTok.Read on for the full rankings and everything that made top brands tick for the#inspo you need to jumpstart your beauty brands social this year.TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,

3、2022What Did We Analyze?DATA SET INCLUDES COMPRISINGIN 2022 BETWEEN THE MONTHS OF570M255kHANDLES100POSTSENGAGEMENTSJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECTop 10 Beauty Brands on Social Media in 2022TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022The Top 10#1#10#2#3#4#5#9#8#7#6Announcing

4、the best and the brightest beauty brands on social this year.From famous founders to giveaways to clean beauty and beyond,well dig into the top trends every beauty brand can use to increase engagement on Instagram,TikTok,Facebook,and Twitter.?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.3

5、1,2022Rare BeautyCeleb-founded Rare Beauty outdid every other beauty brand this year with first-place finishes overall and on Facebook and Twitter while rocking the silver on Instagram and TikTok.The brand earned millions of engagements on Instagram and TikTok by featuring famous founder Selena Gome

6、z in all their top posts alongside a few of their top-selling products.Diversified content depending on the channel and peppering in product-light posts about Gomez also drove engagement rates sky-high.#1#2#2#1#1?TOP 100 BEAUTY BRANDS ON SOCIAL MEDIA|JAN.1,2022 TO DEC.31,2022Fenty BeautyInclusive sh