Aspire：2023年网红营销现状报告（中译版）（57页）.pdf

1、State of Influencer Marketing2023202301 Introduction 3 Understanding The Data 4 This Years Key Findings 502 The Current State of Influencer Marketing 6 Economic Uncertainty Shakes(But Doesnt Break)Influencer Marketing 7 The Future of Commerce Is Social 12 The Evolution of Influence 1503 Social Chann

2、el Trends 18 Which Channels are Brands Investing In?19 Average Engagement Rate By Follower Count 21 Average Engagement By Platform 23 Content Growth By Channel 25Table of Contents204 Pricing&Budget 31 Cost Per Engagement 32 Influencer Marketing Budgets Are Still Increasing 35 How to Compensate Creat

3、ors Fairly 3805 Campaign Production&Content 40 Campaign Overview 41 Influencer-Generated Content:A Goldmine 4306 Looking Back&Moving Forward 46 How Has Influencer Marketing Changed Over the Past 5 Years?47 6 Influencer Marketing Best Practices to Keep In Mind 51 Our 2023 Predictions 54 Getting Start

4、ed 56Introduction01Welcome to The State of Influencer Marketing 2023.This year officially marks our 10th year operating in the influencer marketing space,and were thrilled to be back with fresh insights and new strategies to uplevel your campaigns in 2023 and beyond.Understanding The Data01.Introduc

5、tionWere excited to bring back our annual industry benchmark report,The State of Influencer Marketing,for the fifth consecutive year.This report uses statistics from Aspires internal data,as well as surveys of over 700 marketers and creators,to reveal insights about the ever-evolving influencer mark

6、eting industry.Through our partnerships with Meta,Pinterest,and TikTok,we gain API access to deeper audience insights from our creators across various platforms.Hundreds of thousands of opt-in creators also grant us access to performance data from their official social accounts,which allows us to tr