Socialinsider ：2022年度珠宝社交媒体行业报告（中译版）（19页）.pdf

1、JewelrySocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Jewelry industry Discover analytics metrics that matter for every type of content on TikTok,Instagram,Facebook and Twitter.Photos appear to be the most shared sort of content in the jewelr

2、y industry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyJewelry brands-examples47.49%DECREASE IN INTERACTIONSTIKTOKMedian posts interactionsThe median post interaction rate for Facebook,Instagram and Twitter in the jewelry business remains stead

3、y.Since December 2022,there has been a 47.49%decrease in TikTok posts interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Jewelry industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the

4、Jewelry industry Posts types on InstagramIn the last 12 months,brands in the Jewelry category shared:49.66%photos 26.22%reels 19.02%carousels 5.09%videosContent diversity on InstagramIn the last 12 months,brands in the Jewelry category shared:70.62%photos 17.86%albums 7.83%videos 3.62%links 0.06%sta

5、tusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Jewelry industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Jewelry industry Posts types on TwitterIn the last 12 months,brands in t

6、he Jewelry category shared:38.10%links 36.40%photos 19.46%status 6.02%videosContent diversity on Twitter0.73%Avg.engagement rate per post for ReelIn terms of organic performance on Instagram worldwide,Reels perform best,with an average engagement rate of 0.73%,followed by carousels,with an average e