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Major Players:2026年英国创意产业普查报告(英文版)(35页).pdf

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1、2026THE CREATIVE INDUSTRIES CENSUSLONDON MIAMI AMSTERDAM BERLINTHE CREATIVE INDUSTRIES CENSUS 2026Our insights are drawn from our surveys,online salary benchmarking tool and the expertise of our senior talent partners.The salary and day rate tables represent an overview of job levels and averages in

2、 all listed disciplines and are correct at time of publication(April 2026).We remain committed to collecting demographic data,now in its sixth year,to provide the industrys most up-to-date snapshot of diversity,equity and inclusion.We have classified gender,ethnicity,sexuality,identity,class,and dis

3、ability and neurodivergence using the governments recommended grouping.*Includes data from our AI in the Creative Industries Survey4,024393,690professionals completed our 2026 Census and AI survey*brands and agencies also took part,representing over 100,000+workersdata points collected and analysed*

4、in salaries and day rates captured across our tools and surveys266439m3MAJOR PLAYERSCONTENTSFOREWORD 6THE STATE OF PLAY 7SALARIES&DAYRATES 10THE GREAT UNREST 14THE SKILLS DISCONNECT 17THE AI PRODUCTIVITY PARADOX 20THE TALENT GAP 23THE DE&I STALL 26THE CREATIVE INDUSTRIES CENSUS 2026 MAJOR PLAYERSFOR

5、EWORDEvery so often,an industry reaches a turning point where the old rules stop working,and the new ones havent been written yet.Thats exactly where it feels like the Creative Industries are right now.The way we make work,hire talent,structure teams,and measure value is shifting beneath our feet an

6、d the pace is only accelerating.People are getting restless-were calling it the Great Unrest,and our data backs it up.The proportion of professionals who changed jobs last year jumped from 23%to 34%.Over half are now actively looking to move,with a further 19%keeping their options open,and the reaso

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1. **行业现状**:创意产业占英国经济总产出的5.5%,雇佣240万工作者,但面临转型压力,12.1%的广告业裁员率凸显动荡。 2. **薪资停滞**:2026年永久员工薪资仅增长1.7%,自由职业者日薪增1.2%,均低于私营部门平均(3.4%),58%从业者认为薪资未匹配工作价值。 3. **人才流动**:34%从业者去年换工作,55%计划未来6-12个月内离职,主因是薪资(52%)和工作生活平衡(42%)。 4. **技能缺口**:65%的难填补岗位归因于技能短缺,仅59%从业者认为技能适配未来工作,AI技术能力被视为最关键技能。 5. **DEI进展停滞**:82%企业无DEI预算,黑人女性收入比白人男性低25%,亚裔和少数族裔从业者比例下降至14.5%。
薪资为何停滞? 人才为何流失? AI如何改变行业?
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