ComScore：新生代银行-数字优先战略对成功和增长至关重要（中译版）（24页）.pdf

1、Banking in 2022:Digital-First or Dead LastWhy a digital-first strategy is essential for success and growthP R E S E N T E D B YMadison Busick&Kimberly Verna2ComscoreTotal UniverseA single source of truth,powered by trusted and massive datasetsDigital192M+Desktops243M+Mobile Phones&Tablets138M+CTV De

2、vicesTV68M+TVs33%Households Measured in210 Local MarketsSocial15M+Brands70 Countries251B+U.S.Engagements YTDMovies130k+Movie Screens Measured25k+Movie Theaters Measured74 Countries3%reach for each sub-category by marketComscore Media Metrix Multi-Platform,%Reach,Financial Services,Total Audience,May

3、 2022B A N K I N GP A Y M E N T S F I N A N C I A L S E R V I C E S&A D V I C E I N S U R A N C E I N V E S T M E N T ST A X E S4Adoption of online banking in the U.S.grew at a double-digit rate0102030405060708090IndonesiaMalaysiaIndiaMexicoFranceItalyArgentinaUnited KingdomUnited StatesCanadaSpainB

4、razilComscore Media Metrix Multi-Platform Total Unique Visitors/Viewers,Banking,Total Audience,May 2021 May 2022+6%May 2022May 2021+4%+1%+1%+13%+4%+9%-0.4%+6%+1%-15%+74%R E A C H O F O N L I N E B A N K I N G:M A Y 2 0 2 2 V S M A Y 2 0 2 15Not just the youngest:reach is often highest among 35+Argen

5、tina and Indonesia are outliers of this trend,with a higher reach among the 18-34 age group.Comscore Media Metrix Multi-Platform,Banking,Persons 18-34 and Persons 35+,May 202233%55%51%93%70%67%75%75%81%82%82%44%37%70%55%84%90%88%88%86%89%89%MYIDITARUKESMXUSINCABR18-3435+%R E A C H O F B A N K I N G

6、BY A G E G R O U P637%63%CanadaIn the U.S.as elsewhere,mobile is the preferred banking access methodThough there is still a population who does engage on desktopComscore Media Metrix Multi-Platform Banking,Total Audience,May 202239%61%United StatesM O B I L ED E S K T O P27%73%Spain30%70%Italy38%62%