ComScore：2022年印度社交媒体现状报告（中译版）（25页）.pdf

1、12AgendaAn OverviewA Social PurposeBest Practices for Winning Social 20223Source:Comscore MMX and VMX Multi-Platform,Jan Sep 2022,India.*Total online video hours are measured for the period Jan to Aug 2022 and then multiplied by 9/8.RETAILENTER-TAINMENTSOCIALNEWS67BHours Year-to-Date10BHours Year-to

2、-Date 11BHours Year-to-Date91BHours Year-to-DateOTHERFinance:8BTravel:1BHours Year-to-DateTOTAL INTERNET303BHours Year-to-DateONLINE VIDEO127BHours Year-to-Date4Source:Comscore MMX Multi-Platform,unique visitors,Sep 2021 Sep 2022,India.468MTOTAL INTERNETSEP 2021+17M UVs485MTOTAL INTERNET457MSOCIAL M

3、EDIA+13M UVs470MSOCIAL MEDIA378MFINANCE+11M UVs389MFINANCE186MTRAVEL+17M UVs203MTRAVELOnline services across a wide range of categories is only growingSEP 20225The importance of social media within Indias digital landscapeSource:Comscore MMX Multi-Platform,Sep 2022,IndiaS I Z E O F A U D I E N C E:S

4、 O C I A L M E D I A V S T O TA L I N T E R N E TU N I Q U E V I S I T O R SH O W C O N S U M E R S I N I N D I A A C C E S S S O C I A L M E D I AU N I Q U E V I S I T O R S485MTOTAL INTERNET470MSOCIAL MEDIA21MDESKTOP-ONLY402MMOBILE-ONLY9 6%o f a l l i n t e r n e t u s e r s a l s o a c c e s s e

5、d s o c i a l m e d i a47MBOTHMOBILE AND DESKTOP8 5%o f s o c i a l m e d i a u s e r s d o i t o n m o b i l e d e v i c e s e x c l u s i v e l y.1 0%u s e b o t h m o b i l e a n d d e s k t o p d e v i c e s.5%a r e d e s k t o p-o n l y u s e r s.6Time spent in India with social media sites has

6、 almost tripled since Jan 2019.Source:Comscore MMX Multi-Platform,Jan 2019 Sep 2022,India.T O TA L B I L L I O N H O U R S O N FA C E B O O K,I N S TA G R A M,A N D T W I T T E R02462019-01-01 2019-04-01 2019-07-01 2019-10-01 2020-01-01 2020-04-01 2020-07-01 2020-10-01 2021-01-01 2021-04-01 2021-07-