Comscore：2023年电子商务报告（中译版）（35页）.pdf

1、12YOUR PRESENTERSIanEsslingJasonCloughS E N I O R D I R E C T O R,S U R V E Y I N S I G H T SS E N I O R D I R E C T O R,C L I E N T I N S I G H T S3Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media reach

2、the audiences you care aboutThe value of your audienceMaximize media and content investment with an unmatched authority in cross-platform media and box office measurement.Identify valuable audiences and brand impact through brand survey liftsAudiences to maximize ROIEnsure privacy compliance&brand s

3、afety with industry leading contextual technology,intelligent content categorization&robust programmatic options that connects the data to the key consumers or your business/advertisersYour Strategies For Always On LearningsUnearth the motivations behind consumers social engagement,&benchmark agains

4、t competitors.Align the brands tone around the sentiment to max.engagement243M+Mobile Phones/Tablets192M+Desktops138M+CTV Devices68M+TVs33%Households Measured210 Local Markets130K+Movie Screens Measured25K+Movie Theaters Measured74 Countries25M+Brands,Publishers&Influencers70+Countries covering Face

5、book,Twitter,Instagram,YouTube,Twitch&TikTok42022 Digital Commerce UpdateGrowth of Online GrocerySocial CommerceKey TakeawaysAGENDA12345DIGITAL COMMERCE DATA HAS BEEN SOURCED FROM COMSCORES CONSUMER PANEL AND ONGOING RESEARCHFOCUS OF THIS REPORT IS U.S.DATA IN 2022Dollars spent online in non-travel

6、retail categories,via both smartphone and tablet.Dollars spent online in non-travel retail categories,via desktop or mobile devices.Travel spending is not included in retail commerce6Connecting the dots to dollars7THE NUMBER YOUVE BEEN WAITING FORTotal non-travel retail dollars spent online in 2022(