1、Bridging the farm-tech divide:Lessons from AgTech diffusion in India April 2026 MessageBridging the farm-tech divide:Lessons from AgTech diffusion in India 2PwC Foreword Indias agriculture sector remains the backbone of the and highlights how phygital models which leverage FPOs,countrys economy,even
2、 as it faces rising uncertainties VLEs,and digitally-enabled retailers serve as effective last-related to climate change,soil degradation,high input mile anchors.The recommendations presented in the paper costs,and price volatility.With traditional practices yielding could provide a blueprint for ac
3、celerating AgTechs adoption limited gains,strategic modernisation has become an at scale.imperative.Over the past decade,AgTech startups have The government is working towards strengthening the role emerged as key drivers of innovation across the value of AgTech in the countrys agriculture sector wi
4、th digital chain offering hyperlocal advisory,scale-neutral machinery,public infrastructures(DPIs)such as India Stack and sustainable inputs,market linkages,affordable storage,IOT AgriStack,the AgriSURE Fund,production liked incentives and traceability tools,and inclusive BFSI services helping(PLIs)
5、for food processing,and credit guarantees for FPOs farmers enhance productivity and income.and MSMEs.Regulatory sandboxes,shift to performance-However,scaling these innovations sustainably requires a based incentives,scaling up blended finance,API-first holistic approach.Enabling farmers and farmer
6、producer governance,clear farmer data rights,and revamping organisations(FPOs),village level entrepreneurs(VLEs),Krishi Vigyan Kendras(KVKs)and farmer institutions are and digitised retailers is central to accelerating AgTechs the next strategic imperatives for AgTechs growth.By adoption.Peer influe