品牌金融（Brand Finance）：2026年全球航空航天与国防品牌价值25强报告（英文版）（33页）.pdf

1、Aerospace&Defence 25 2026 The annual report on the most valuable and strongest aerospace&defence brands Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Fin

2、ance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian St

3、andards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial

4、 value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For 30 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds

5、leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Aerospace&Defence 25 3 2026 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Sector Overview 6Valuation Analysis 13Most

6、Valuable Aerospace&Defence 14Brands 2026Fastest Growing Brand Value:18 Hanwha Aerospace Brand Strength Analysis 19Insight 21Airbus Vs Boeing:Divergence of two giants 22Savio DSouza,Global Sector Head of Aerospace&Defence,Brand FinanceBrand Value Ranking(USDm)25Methodology 26Our Services 30+Airbus se