MMA：2025–2026年印度尼西亚现代营销发展研判报告（中译版）（77页）.pdf

1、1https:/ marketing industry is entering a defining chapter.We are seeing the convergence of technology,data,creativity,and business intent in ways that are setting the stage for long-term transformation.For marketing leaders,this is a time to act decisively with clarity,confidence,and accountability

2、.Our economic outlook reflects this urgency.17th largest economy globally by nominal GDP and 7th by purchasing power parity.These numbers signal opportunity,but they also demand that our approach to marketing evolve in both scope and sophistication.Agentic AI is leading the next wave of this evoluti

3、on.Rather than replicating past inputs,agentic AI enables systems to make decisions based on goals,context,and dynamic feedback.The Asia-Pacific market for these tools is growing at a CAGR of 41.7%1,and Indonesias investment in AI-optimized data centers,expected to reach$1.44 billion2 in 2030,is lay

4、ing the necessary infrastructure.For marketing teams,this means smarter decision-making,faster personalization,and more scalable content production.Indonesian consumers are evolving rapidly.As of January 2025,212 million Indonesians are online,with 87%3 of internet trafc coming from mobile devices.S

5、hopping,search,entertainment,and social interactions now unfold in short bursts across multiple screens,pushing marketing to be insight-led,emotionally attuned,and operationally agile.As a consequence,social platforms have become central to engagement,with 143 million4 active users and creators play

6、ing a pivotal role in product discovery.Nano-influencers,who form the majority of Indonesias 1.1 million digital creators,are driving trust and conversions,making social commerce a strategic channel rooted in community,not just media spend.Big data and cloud adoption continue to accelerate,with Indo