Digital Commerce 360：2022年度假日购物季线上战略洞察报告（英文版）（49页）.pdf

1、COMPLIMENTS OF:RETAILCOMMERCE 360FEBRUARY 2023Despite inflation and economic concerns,online sales increased for the 2022 online holiday season.This wrap-up on the peak season includes exclusive consumer survey results,retailers fulfillment findings,the latest on return rates and how marketers entic

2、ed shoppers beyond discounts.THE FINALWORDON THE2022ONLINEHOLIDAYSEASON c o m p l i m e n t s o fRETAILCOMMERCE 360Despite inflation and economic concerns,online sales increased for the 2022 online holiday season.This wrap-up on the peak season includes exclusive consumer survey results,retailers fu

3、lfillment findings,the latest on return rates and how marketers enticed shoppers beyond discounts.FEBRUARY 20232022 ONLINE HOLIDAY SEASONTHE FINAL WORD ON THE Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.RETAILCOMMERCE 360CHARTSOnline holiday sales growth slows to 3

4、.5%.5Online holiday sales reach$211.7 billion in 2022.6US consumers spend$35.27 billion online during 2022s Cyber 5 weekend.11Online prices continue to decrease.12All categories offered deeper discounts in 2022 holiday season compared with 2021.13Amazon,ecommerce take or realize holiday gains.29Infl

5、ation causes shoppers to spend less online over the holidays.30Retailers need to find ways to entice shoppers.31Its all about the promotions.32Despite concerns,deliveries arrived in the nick of time.3330%of shoppers say returns are a hassle.34Physical store shopping patterns go unchanged.35How to wi

6、n over shoppers in 2023.35EDITORS NOTEA SIGH OF RELIEF .3ONLINE HOLIDAY SALES BUMP UP 3.5%IN 2022.4BEYOND THE DISCOUNT:DIGITAL MARKETERS APPEAL TO HOLIDAY SHOPPERS WITH PERSONALIZED ADS,EXPERIENCES .19INFOGRAPHICDESPITE INFLATION,ONLINE SHOPPERS SHOW UP FOR THE HOLIDAYS.29SHIPPING CARRIERS DELIVER T