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YouGov:永葆青春?2026年阿联酋抗衰老产业研究报告(中译版)(24页).pdf

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1、/Research RealityForeveryoung?Anti-ageing report 2026U N I T E D A R A B E M I R A T E SUAE anti-ageing report 20262Contents3Foreword4Key takeaways5Who cares about ageing?Preventers,maintainers and indifferents12Strategies for fighting time:lifestyle vs.treatments15The treatments landscape21Would yo

2、u trust AI with your face?23MethodologyUAE anti-ageing report 20263ForewordGet in touchExplore our solutionsIn the United Arab Emirates,the anti-ageing category is more than a“traditional skincare-only”category.YouGov data suggests a market where consumers are relatively comfortable exploring a broa

3、der mix of format from routine anti-aging products to adjacent,higher-touch options such as vitamin or collagen boosters.Our research shows a clear split between those who see preventing signs of ageing as important,those who take a more neutral,maintenance-oriented view,and those who are happy to l

4、et nature take its course.That distinction matters for brands:it influences who spends in the category,which formats consumers are open to trying next,and where they go to learn about new solutions.This report examines the anti-ageing opportunity in the UAE:who is most engaged,where intent is concen

5、trated,what motivates each segment,and how brands can position routine skincare and innovative treatments to meet consumers where they are.-Imran Ahmed,Regional Vice President,YouGov MENAhttps:/ anti-ageing report 20264Prevention mindset defines the marketRoutine skincare is the gateway treatmentSpe

6、nd concentrates among preventersKey takeawaysThe audience splits into ageing preventers(57%)(57%),ageing maintainers(24%)(24%),and ageing indifferent consumers(14%)(14%).Future intent is highest for vitamin injections and routine anti-ageing skincare.Other options are relatively niche outside preven

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1. **市场细分**:阿联酋抗衰老市场分三类:57%为"预防者"(认为抗衰老重要),24%为"维护者"(态度中立),14%为"无所谓者"(男性为主,优先级低)。 2. **消费差异**:66%的预防者月均消费超100阿联酋迪拉姆(AED),远高于维护者(46%)和无所谓者(35%),但71%的无所谓者仍每月消费。 3. **未来意向**:预防者对维生素注射(24%)和常规抗衰老护肤品(56%)兴趣最高,而维护者更易通过口碑和皮肤科医生信息触达。 4. **AI接受度**:42%的预防者认为AI皮肤分析"有吸引力",72%信任其推荐,显著高于其他群体。
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