奥美（Ogilvy）：2030年十大预测（英文版）（56页）.pdf

1、Ten ways our human civilization will come to grips with the forces it has unleashedTHE 2030 FORECASTIndustries Move from an Owned to a Shared Model5PG.428An Aging Population Turns Silver into GoldPG.743Healthcare Embraces PreventionPG.24Its an AI World After All7PG.62The Great Talent Shortage2PG.16P

2、G.52Women Take Control of Global WealthPG.9210PG.6Extreme Volatility Accelerates1ESG Becomes Mandatory6PG.34The Two Frontiers of Economic Growth4PG.82The Era of Renewable Energy Arrives9Ten Forecasts32THE 2030 FORECASTOGILVY CONSULTINGTwo independent strains of global thought are already colliding:t

3、ech optimism and environmental concern.The members of the church of tech promised a utopian vision of prosperity and a better life through technology,and,while that dream is incomplete,the world is vastly better because of analog and then digital revolutions.In a more instrumented and intelligent wo

4、rld,technology advances have enabled historic flows of people from poverty to a new middle class.Tech will continue to shift labor from humans to machines,improve health,extend lifespans,and increase the carrying capacity of the land,allowing humanity to thrive.But that process will have to take int

5、o account the people and landscapes it uses up and leaves behind,the species it exterminates,and the climate it imperils.Otherwise,its one step forward and two steps backwith extremely serious consequences to the planet.Its official:the dangers of the warming world are unmistakable.Battling this thr

6、eat to civilization can only be done through collaboration,and this should bring humanitys faith in technology and fear of its ravages together.Now we need technological innovation to be directed at environmental problems,fast,so that planet Earth remains livable.If successful,this will give rise to