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普华永道:2026第29期全球CEO调研中国报告:创新突围 韧性生长(中译版)(47页).pdf

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1、Innovate to Break Through,Grow with Resilience29th Annual Global CEO Survey China Report29th Annual Global CEO Survey China Report1Content1Confidence in Development and Challenges2Optimising the Structure of Two-Way Investment3Innovation Emerges as the Top Priority4Deepening Application of Artificia

2、l Intelligence5The Path to Enhancing Enterprise Resilience0412212936Key Findings02Contact4429th Annual Global CEO Survey China Report2PwCs 29th Annual Global CEO Survey interviewed 4,454 business leaders across 95 countries and territories from September to November 2025,including 216 from the Chine

3、se Mainland and 54 from Hong Kong SAR.The surveyed companies primarily range in size from$50 million to$1 billion in revenue,spanning multiple sectors such as industrial manufacturing,healthcare,consumer goods,energy,private equity,financial services,as well as technology,media,and telecommunication

4、s(TMT).China continues to be a key investment destination for global CEOs,with the proportion favouring it rising from 9%to 11%worldwide.More than one-fifth of CEOs surveyed in Indonesia,South Korea,Germany,and other countries ranked the Chinese Mainland among their Top 3 overseas investment destina

5、tions.Enhancing innovation capability has become the top priority for Chinese CEOs:nearly half regard innovation as a critical component of their overall business strategy,with cross-sector innovation and lean iteration seen as key drivers in turning innovative initiatives into financial returns.The

6、re are notable differences in market agility:44%of enterprises in the Chinese Mainland demonstrate strong supply-side resilience,markedly above the global average of 28%.Hong Kong-based firms show high demand-side responsiveness,with only 6%indicating they lack the ability to cope with demand fluctu

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1. **经济信心与挑战**:67%中国CEO预期全球经济将加速增长(高于全球61%),但短期收入增长信心不足;网络安全(48%内地/56%香港)和关税(44%内地/56%香港)为主要风险。 2. **创新优先**:18%内地/22%香港CEO将创新能力列为首要担忧;近半数企业视创新为战略核心,但新产品收入贡献仅9%(全球20%)。 3. **AI应用领先**:52%中国企业通过AI实现收入增长(全球29%),17%同时降本增效;AI在需求生成(44%内地/57%香港)等领域渗透率高。 4. **投资结构优化**:全球11%CEO将中国列为前三投资目的地(2025年9%);中国企业海外投资多元化,美国、英国、新加坡为主要目的地。 5. **企业韧性**:44%内地企业供应链韧性高于全球平均(28%);香港企业需求响应能力强(仅6%表示无法应对波动)。
**AI如何赋能增长?** **创新如何变现?** **风险如何应对?**
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