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YouGov:永葆青春?2026年新加坡抗衰老产业研究报告(中译版)(23页).pdf

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1、/Research RealityForeveryoung?Anti-aging report 2026S I N G A P O R ESingapore anti-aging report 20262Contents3Foreword4Key takeaways5Who cares about aging?Aging preventers,maintainers and indifferents12Strategies for fighting time:lifestyle vs.treatments15The treatments landscape21Would you trust A

2、I with your face?23MethodologySingapore anti-aging report 20263ForewordGet in touchExplore our solutionsIn Singapore,the anti-aging category is less about chasing the most extreme interventions and more about how consumers define the role of prevention in everyday life.YouGov data shows that a clear

3、 majority of Singaporeans(60%)see preventing signs of aging as important.Smaller proportions take a more neutral,maintenance-oriented view or simply dont prioritize it.That distinction matters for brands.It shapes not only what consumers say they want to try next but also what theyre willing to pay

4、today and where they go to learn about new solutions.Across the treatments landscape,awareness is broad,yet usage remains limited,pointing to a market where trust,relevance,and low-friction entry points are critical to growth.This report examines the Singapore anti-aging opportunity through that len

5、s:who is most engaged,where intent is concentrated,what motivates each segment,and how brands can position routine skincare and innovative treatments to meet consumers where they are.-Chi Wei Teo,General Manager,Singaporehttps:/ anti-aging report 20264Prevention mindset defines the marketRoutine ski

6、ncare is the gateway treatmentSpend concentrates among preventersKey takeawaysThe audience splits into aging preventers(60%)(60%),aging maintainers(28%)(28%),and aging indifferents(10%)(10%).Future intent is highest for routine anti-aging skincare among all segments.Preventers show interest in a ran

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1. **市场心态**:60%新加坡人重视抗衰老预防("aging preventers"),28%持中立态度("maintainers"),10%不关心("indifferents")。 2. **消费行为**:48%的"preventers"每月花费超100新元,远高于"maintainers"的17%;76%每月购买抗衰产品。 3. **策略偏好**:消费者普遍认为饮食、运动是抗衰关键,"preventers"更倾向护肤(20%)和补充剂(如胶原蛋白、益生菌)。 4. **治疗趋势**:抗衰产品认知度高但使用率低,未来意向集中于LED光疗(53%)、胶原蛋白注射(47%)等;"preventers"对AI皮肤分析信任度最高(65%)。 5. **渠道与信任**:信息获取依赖口碑(37%)和专业建议(35%),品牌需通过"皮肤健康+预防" messaging触达"preventers"。
**谁最怕老?** **钱花在哪?** **AI能信吗?**
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