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1、2026 Global Automotive Consumer StudyKey findings:global focus marketsJanuary 20262025 Global Automotive Consumer Study|Key Findings:Global Focus MarketsThe global automotive industry is moving through one of the most transformative periods in its history.While innovation across the value chain cont

2、inues to accelerate,the industrys center of gravity remains the consumerwhose expectations around value,access,and experience are changing.Consumers are becoming more value-driven,seeking fairness,trust,and transparency alongside quality and innovation.Rising vehicle prices and higher financing cost

3、s have brought affordability to the forefront,prompting many to reconsider what defines value in mobility and what they expect from vehicle brands.The global transition toward zero-emission mobility remains a defining industry priority,yet the regional policy landscape is evolving in complex ways.Th

4、e withdrawal of purchase incentives,more flexible emissions targets,and rising trade barriers in the US are influencing both pricing and production strategies.Automakers are responding by expanding hybrid portfolios,refining internal-combustion offerings,and localizing manufacturing to balance regul

5、atory shifts with consumer access and affordability.In Europe and Asia,manufacturers are reimagining the path to sustainability by developing alternative mobility models rooted in more affordable,“greener”vehicles that can bring the energy transition within reach for a broader base of consumers.The

6、rise of software-defined vehicles is helping to reshape many aspects of the value chain,turning cars into intelligent,connected platforms that continue to evolve long after purchase.Regular over-the-air updates are helping extend vehicle lifespans and enhance ownership experiences,giving consumers n