Adobe：2023年数字趋势报告（中译版）（24页）.pdf

1、Experience Index2023 Digital Trends2023 Digital Trends 2Table of ContentsForeword 3Introduction 5State of Digital Experience 6Look Ahead,Then Look Further 8Find the Perfect Beat 10Reimagine Your Data Relationships 13Create Time for Creativity 17Embrace the Spirit of Discovery 20Conclusion 22Methodol

2、ogy 232023 Digital Trends 3Welcome to Adobes 2023 Digital Trends report.Now in its 13th year,our annual global survey,produced in collaboration with Econsultancy,continues to be a constant in the customer experience landscape.And as todays digital economy evolves,driving growth for businesses around

3、 the world,this much is clearcutting-edge technologies are empowering individuals,transforming businesses,and connecting people more than ever.Above all,dynamic customer expectations continue to dominate the conversation.Weve charted a course through this shifting digital economy,to help businesses

4、uncover opportunity by delivering experiences that connect on a personal level.Against a backdrop of geopolitical and economic uncertainty,our study has found that businesses continue to make tough choices.Theyre reevaluating what matters most,making strategic investments to set up for future succes

5、s,all while striving to deliver experiences that dazzle their customers.As we look to the future,one thing is apparentas customers continue to raise the bar for great experiences,it will be critical for business to respond with creativity.They will need to be creative thinkers and problem solvers.Th

6、eyll need to find ways to quickly solve both the problems of their businesses and their customers.And above all,theyll need to imagine creative ways to inspire their teams,boost efficiency,and improve the workstream.All by aligning their people,processes,and technology.In short,the word of the year