Rival IQ：2023年社交媒体行业基准报告（中译版）（136页）.pdf

1、Industry benchmarks across the most important social media metrics 2023 Social Media Industry Benchmark ReportWere back with a supercharged version of our annual Social Media Industry Benchmark Report.We surveyed thousands of the most engaging brands and companies on social to analyze whats really m

2、aking them so successful.The Benchmarks:Our biggest report ever features the most important metrics from 2022 across 14 top industries:This report has everything you need to measure your social media success against your competitors on Facebook,Twitter,TikTok,and Instagram across these 14 major indu

3、stries.We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2023.As usual,we have channel observations,best post types,Instagram,Twitter,and TikTok hashtags,and more.Now lets get benchmarking.Intro

4、ductionAlcohol Fashion Financial Services Food&BeverageHealth&Beauty Higher Education Home Decor Influencers Media Nonprofits Retail Sports TeamsTech&Software TravelKey takeawaysBrands seeing less organic engagement this year.Engagement rates are on the decline for Instagram for the third year in a

5、row but holding pretty steady for Facebook and Twitter.Posting frequency on the decline.Post frequency is flat on Instagram but took a 20%dive on Facebook and Twitter.Its all about the holiday hashtags.Almost every industry earned top engagement rates from holiday-hashtagged posts,while contests and

6、 giveaways were less popular than in other years.Every brand should post Reels on Instagram.Reels have officially entered the chat on Instagram,dethroning ever-popular carousels for many industries in the race for the most engaging post type.TikTok is topping the charts.With a median engagement rate