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1、#GlobalVoicesofExperienceIPSOS GLOBAL VOICES OF EXPERIENCE2026 Ipsos|Global Voices of Experience 2026|Public|Version#1 Welcome to Global Voices of Experience 2026We have launched the fourth edition of our Ipsos study,Global Voices of Experience 2026,which analyses the opinions of CX and EX professio

2、nals around the world.This study diagnoses the current state of experience management,identifies priorities and critical challenges,and forecasts future directions,including the evolving role of AI.For more information contact:CustomerE2 Ipsos|Global Voices of Experience 2026|Version#1|Public3 Ipsos

3、|Global Voices of Experience 2026|Public|Version#1 Insights from practitioners around the worldCX/EX professionalsMarketsAPAC/Central&Eastern Europe/LATAM/MENA&South Africa/North America/Western EuropeSectorsB2B and B2C735+13+45 Source:Ipsos Global Voices of Experience 20264 Ipsos|Global Voices of E

4、xperience 2026|Version#1|PublicContents Click on an image to take you to relevant section of the reportEMBEDDING CX ACROSS THE ORGANISATION5 Ipsos|Global Voices of Experience 2026|Version#1|PublicGLOBAL VOICESOF EXPERIENCE20266 6 Ipsos|Global Voices of Experience 2026|Public|Version#1 57%of organisa

5、tions agree they consistently deliver customer experiences aligned with their brand promiseSource:Ipsos Global Voices of Experience 2026Each customer only experiences one brand,but internally were organised in silos,thats the challenge when you want a consistent experience.Belgium|Banking7 Ipsos|Glo

6、bal Voices of Experience 2026|Version#1|Public83%15%2%46%47%7%16%54%30%LeadingPractisedFoundationalSource:Ipsos Global Voices of Experience 2026The more embedded CX is,the more mature it becomesHow would you describe the current governance structure for Customer Experience(CX)withinyour organisation