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1、HEDONISM,HERITAGE HEDONISM,HERITAGE AND HUMANAND HUMAN-CENTRICITYCENTRICITY:THE NEW CODES OF GLOBAL LUXURYJavier Calvar,Valerie-Anne Paglia and Stephane Paoli Ipsos|Trends Shaping Luxury2 Ipsos|Trends Shaping LuxuryCONTENTSCONTENTSPage1.WELCOME TO THE AGE OF PARADOX32.SEVEN CONSUMER TRENDS IMPACTING

2、 LUXURY4Trend 1:The Supremacy of Global Brand Equity4Trend 2:The Carpe Diem Consumer6Trend 3:Materialism as Social Scorecard7Trend 4:The Heritage Haven8Trend 5:Digital Duality9Trend 6:The Sustainability Expectation Gap10Trend 7:The Longevity Economy103.THE STRATEGIC TRIAD:THREE MACRO-THEMES REDEFINI

3、NG VALUE IN LUXURY11Macro-Theme 1:The Rush for Significance11Macro-Theme 2:The Anchor of Authority12Macro-Theme 3:The Quest for Human Centricity134.CONCLUSION AND FOOD FOR THOUGHT14The Way Forward:Mastering the Balancing Act14Strategic Questions:Food for Thought153 Ipsos|Trends Shaping Luxury1.1.WEL

4、COME WELCOME TO THE AGE TO THE AGE OF PARADOXOF PARADOXAs we move deeper into the 2020s,the global luxury sector finds itself at a fascinating,albeit complex,crossroads.Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos,this report outlines a market defined not by linear gro

5、wth but by deep psychological duality.We are witnessing a consumer base caught up between two opposing forces.On one side,there is a Carpe Diem urgency a drive for immediate gratification,status and hedonistic revenge spending fueledby global volatility.On the other,there is a profound retreat towar

6、d safety,where consumers crave the stability of heritage brands,the anchor of established authority,and the reassurance of the past.This report dissects seven pivotal trends and distillsthem into three overarching macro-themes shaping the luxury sector.From the Digital Duality,where Artificial Intel