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1、The gaming app insights report:2026 editionREPORTUnlocking growth opportunities for mobile marketersThe gaming app insights report2ContentsIntroduction:Retention is becoming the priority play.3Industry trends:What were keeping an eye on 5A look at App Tracking Transparency(ATT)opt-in rates 6Methodol

2、ogy.8Key takeaways.9Game-changing insights for maximum impact.10Top apps,install patterns,sessions,and retention rates 11Cracking the code on cost and performance.24Cost per install,impression,and click+partners per app 24Conclusion:Winning the next chapter of mobile gaming.34The gaming app insights

3、 report3INTRODUCTION Retention is becoming the priority play in mobile gamingMobile gaming remains one of the highest performing app verticals,and a major force in the gaming industry at large.In 2025,mobile accounted for 55%of the gaming industrys total revenue,and with almost 3 billion mobile game

4、rs worldwide(about 80%of all gamers),the growth opportunity remains significant.With new challenges around install volume and cost,marketers,advertisers,and studios are evolving in response to user habit changes and market realities.An industry that once largely relied on a high turnover of download

5、s and fast-paced ad revenue is now including an increasing number of retention elements and monetization streams into games,to focus on higher LTV players Among casual,mid-core,and hyper casual games combined,IAP revenue grew to$818 billion,in 2025 marking the third consecutive year of growth across

6、 the App Store and Google Play Players also spent a total of 4446 billion hours in mobile games(a 1%YoY increase)Once gamers are acquired,theyre sticky and theyre spending,but finding and converting them successfully now requires precision;from selecting the right partners to finding the best format