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1、Strategy&Corporate Finance PracticeSix breakthrough business models reshaping global growthSix business models piloted in Asia offer lessons for global leaders in any marketand just might be the key to the next wave of sustainable growth.by Semyon Yakovlev with John DavisMarch 2026Asia is steadily r

2、eshaping the global economic landscape.The region is on a plausible trajectory to represent as much as 60 percent of Fortune 500 companies within the next decade and is already emerging as the worlds primary engine of trade.1 Its large population,advanced-manufacturing depth,and high levels of digit

3、al adoption and publicprivate collaboration create fertile ground for experimentation.But these structural advantages do not fully explain Asias rising global influence.What truly differentiates the region is the way companies build on these conditions to create new business modelsarchitectures that

4、 unlock asymmetric growth and,increasingly,incorporate AI into their design.Over the past three to five years,six archetypes have repeatedly surfaced in the region across markets,sectors,and companies of various sizes(Exhibit 1).These modelswhich are broadly focused on harnessing trust,emotional res

5、onance,and personalization,with AI as an accelerantrepresent strategic choices made by leaders,not outcomes unique to Asias context and environment.Thus,global leaders in any market can apply these lessons.For example,creator-and network-driven commerce has driven success for both mega-corporates su

6、ch as Douyin and individual creators.The foundations for such commerce exist in Western markets,but the potential remains largely untapped.This article outlines the structural environment that has fostered these models,the six transferable business model archetypes(with examples of breakout successe