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1、ChampagnesmarketperformanceDECEMBER 2025In victory and defeat01 Introduction -p.302 Champagne in context-p.403 The shape of the champagne market-p.702Contents05 The trades view -p.2106 Appendix -p.26p.5-Regional price performancep.6-Regional online popularity p.8-Scopep.9-Price distributionp.10-Pric

2、e range vs still wines by retailer tradep.11-Producer type overview04 Top-performing champagnesand estates -p.12p.15-Online popularity performancep.16-Market pricep.17-Price performancep.18-Quality-to-price ratiop.19-Quality-to-price ratio for top quality winesp.20-Market presencep.22-Survey details

3、p.23-Confidence ratings of top winesp.24-Confidence ratings by producer typep.25-Confidence rating progression by sector and geographyp.13-Qualityp.14-Online popularity01No other fine wine region enjoys the universal recognition of Champagne.Even those with only a passing interest in wine can namebr

4、ands such as Dom Prignon,Mot&Chandon,or Veuve Clicquot labels whose cultural resonance extends far beyond the industry.The region is synonymous with luxury,achievement,and celebration,experiencing its most pronounced spike in demand eachDecember(p.6).This sentiment is echoed by Napolon(and later Win

5、ston Churchill),in a now famous quote:“in victory,you deserveChampagne;in defeat,you need it.”This status as a special-occasion choice is also reflected on store shelves:across major UKsupermarkets,Champagne consistently ranks as the most expensive wine category,often by a substantial margin,highlig

6、hting theaverage consumers willingness to trade up for the most iconic sparkling wine(p.10).Beneath the sparkle,the Champagne market is evolving.The region is adapting to a more complex economic climate that ischallenging all fine wine categories.Champagne enters this period from a position of stren