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1、22025 Amazon Prime Day Study2025 Amazon Prime Day StudyPrime Members are Excited About a Four-day Prime Day and Expect to Ramp Up Spending3Prime Day Shoppers Want to See Bigger Discounts Because of US Tariffs6One in Three Prime Members Expect to Use ChatGPT to Research Prime Day Purchases9Walmart Se

2、t to See Surge in Interest as Prime Day Shoppers Browse for Deals12Day-to-day Essentials Will Be Especially Attractive to Prime Day Shoppers15Prime Day 2025 will take place against a unique backdrop,with ongoing US trade negotiations and deteriorating consumer confidence set to influence how shopper

3、s approach Amazons premiere sales event.Tinuiti surveyed 1,002 US Prime members between May 6 and May 9,2025,to better understand how this years event will differ from years past given developments like increased tariffs,the adoption of AI-powered shopping assistants,and Amazons move to extend Prime

4、 Day to four days.Notably,tariff rates on goods from China were lowered for 90 days on May 13,just after the survey was administered,but remain historically high.There is also still a great deal of uncertainty surrounding what US international trade policy will look like with China and the rest of t

5、he world in the months to come as consumers continue to face a rapidly evolving situation.How Tariffs and an Extension to Four Days Stand to Impact Amazons Biggest Sales Event32025 Amazon Prime Day StudyPrime Members are Excited About a Four-day Prime Day and Expect to Ramp Up SpendingOver 80%of Pri

6、me members surveyed expect to shop on Amazon during Prime Day this year,an uptick from 68%who say they did so last year.Expectations of shopping during Prime Day were remarkably consistent across generations with 85%of Gen Z,millennial,and Gen X Prime members planning to shop along with 84%of baby b