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黑天鹅数据&英敏特:2026-2027年食品饮料行业五大发展趋势研究报告(中译版)(17页).pdf

上传人: 1****1 编号:1145262 2026-03-02 17页 2.28MB

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1、Part of From TikTok crazes and unexpected flavors to new health hacks and GLP-1 side-effects these are the food and drink trends to watch in 2026/27.GLP-1sThe death of emotional snacking?#1#2Ultra-processed foodsThe health-washing problemAlcoholflavorsWhy savory=premium#3Functional drinksThe beauty

2、from within movement#4#5The street food revolutionGen ZMintel understands markets and categories,how they are evolving and why.Black Swan predicts what consumers want next.Together,we turn early trend signals into opportunity spaces and opportunity spaces into winning products on shelf.Black Swan Da

3、ta is now part of MintelOur new partnership delivers the most complete and predictive view of consumer behavior.BLACKSWANDATABLACKSWANDATA52K40K8KOur technology applies AI and predictive analytics to millions of social and online posts to understand consumer behavior.It identifies,connects and predi

4、cts future consumer needs and emerging trends with 89%accuracy.Leading CPG brands are leveraging this data to make faster,more confident,evidence-driven decisions along each stage of the innovation process.We are Black Swan DataULTRA-PROCESSED+4%110KBLACKSWANDATA36,758,171Online and Social Posts7,17

5、4Trends33Sub-Drivers12Growth DriversOur platform and consultancy is powered by our unique data,methodology and metrics.Our data explainedHow does it work?Our platform retrieves all the relevant onlineposts and consumer conversations in a category;in this example,36+million posts related to Non-Alc.B

6、everages in the USA.We use AI and data science to isolate all the individual trending topics and behaviors and understand how they cluster and ladder-up into category growth drivers.This dynamic segmentation framework is refreshed monthly and evolves as consumers and the category evolves.BLACKSWANDA

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1. **五大趋势**:GLP-1s改变零食消费(情感缺失)、超加工食品“健康漂白”问题、功能性饮料“内服美容”、酒精风味咸香化、Gen Z街头零食革命。 2. **核心数据**: - 平台分析1.1亿+在线及社交帖子,识别7,174个趋势,89%预测准确率。 - 超加工食品需求+4%,街头零食风味如Chipotle Chilli增长106%。 3. **关键洞察**: - GLP-1用户需“营养+情感”平衡,怀旧风味、益生菌成解决方案。 - 酒精咸香风味(如芝麻、烟熏)代表高端,Gen Z追求全球街头零食的真实体验。
**零食会消失吗?** **健康食品骗人?** **喝酒新潮流?**
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