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1、PART OF THE DENTSU CONSUMER NAVIGATOR SERIESGROWING ON US:CONSUMERS&AI 2026FEBRUARY 2026US EDITION2PART OF THE DENTSU CONSUMER NAVIGATOR SERIESABOUT THIS STUDYM E T H O D O L O G YSurvey MethodologySurvey Methodology The survey was conducted by dentsu via Toluna,an online research panel.Administered

2、 on February 6th,2026.Distributed among a random sample of 1,000 U.S.respondents 18 years of age or older.Controls for nationally representative weighting across age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers).3PART OF THE DENTSU CONSUMER NAVIGATOR SERIES

3、CONTENTS01TOP CONSUMER INSIGHTS02AIS HELPFULNESS DRIVES(MOSTLY)POSITIVE CONSUMER SENTIMENT03PERSONAL USE IS INSPIRING CONFIDENCE AND TRUST IN AI04AI ADOPTION AT WORK DRIVES BOTH APPRECIATION AND CONCERN05CONSUMER EXPECTATIONS WHEN IT COMES TO AI AND BRANDS ARE NUANCED4PART OF THE DENTSU CONSUMER NAV

4、IGATOR SERIESTOP CONSUMER INSIGHTSA I S H E L P F U L N E S S D R I V E S (M O S T L Y)P O S I T I V E S E N T I M E N TConsumers understanding of Generative AI has only slightly increased compared to 2024.And most users sessions are short-lived.However,its efficiency in performing tasks is driving

5、positive sentiment,both in terms of its current impact and its future role.P E R S O N A L U S E I S I N S P I R I N G C O N F I D E N C E A N D T R U S T I N A IBy and large,consumers feel AI tools are granting them an opportunity to remain in the drivers seat,which is likely inspiring them to say

6、it has a positive impact in their personal lives and will likely continue to do so in the future.However,most consumers have had a quite limited experience with AI to date,both in terms of platforms and use-cases.A I-F O R W A R D B U S I N E S S E S A R E I N S P I R I N G S U P E R U S E R S E N T