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1、Milano Cortina Milano Cortina 2026 Winter 2026 Winter Olympic GamesOlympic GamesA YouGov market research across countries/Research Reality|M U L T I C O U N T R Y R EP O R TYouGov Milano Cortina 2026 Winter Olympic Games Report2Contents1Foreword2Olympics at home3Media consumption4Fan engagementSourc

2、e pic:https:/ strong Olympic footprint across marketsItaly:high engagement driven by proximityKey takeawaysAcross the countries in scope(Italy,Spain,France,Germany,UK,and USA),the Milano Cortina 2026 Winter Olympic Games generate solid levels of recognition,interest and emotional engagement.While in

3、tensity varies by market,the data consistently show that the Games are perceived as a relevant global event,capable of attracting attention well beyond core winter sports fans and traditional Olympic audiences.Italy stands out not only for recognition,but also for stronger emotional involvement and

4、a higher propensity to follow the Games.Hosting the event fuels national pride,curiosity and excitement,translating into above-average levels of interest and intention to engage with Olympic content.This“home-host effect”positions Italy among the most engaged market overall,even when practical barri

5、ers may limit in-person attendance.In the rest of the countries analysed,interest in Milano Cortina 2026 remains meaningful but more selective.While awareness and enthusiasm are generally lower than in Italy,audiences still show a clear intention to follow the Games primarily from home focusing on k

6、ey moments,flagship events and popular sports.This pattern highlights opportunities to activate engagement through targeted content and storytelling tailored to different market dynamics.YouGov Milano Cortina 2026 Winter Olympic Games ReportOther markets:more selective engagement4Which of the follow