Pixability：2021年数字视频状况报告（中译版）（14页）.pdf

1、GRADIENTpar ticles backgr ound Lor em i psum dolor conse ct et uer ad ipiscing el i t.Aenean commodo conse ct etuer adipiscing el i t.Aenean comm odo s it ame t,dolor conse ct etuer adipiscing e li t.conse ct etuer adipi scin g elit.l ig ula eget dolor.Aenean mas sa.ENSURING BRAND SUITABILITYBest Pr

2、actices for Every Stage of a CampaignA PIXABILITY E-BOOKON YOUTUBEEnsuring Brand Suitability On YouTube|Best Practices For Every Stage Of A Campaign 2021 Pixability,Inc.All rights reserved.1BRAND SAFETYThe practices and tools that ensure an ad will not appear in contexts that can damage an advertise

3、rs brand.This content is typically regarded as being universally unacceptable for brands to serve on or be associated with under any circumstance.BRAND SUITABILITYThe practices and tools that ensure an ad appears in specific contexts that align with an advertisers brand and recognizes that different

4、 brands consider different types of content to be a“suitable”match for their specific brand.Defining Brand Safety and Brand SuitabilityVSGRADIENTpar ticles backgr ound Lor em i psum dolor conse ct et uer ad ipiscing el i t.Aenean commodo conse ct etuer adipiscing el i t.Aenean comm odo s it ame t,do

5、lor conse ct etuer adipiscing e li t.conse ct etuer adipi scin g elit.l ig ula eget dolor.Aenean mas sa.Ensuring Brand Suitability On YouTube|Best Practices For Every Stage Of A Campaign 2021 Pixability,Inc.All rights reserved.2TABLE OF CONTENTSINTRODUCTIONBrand Suitability That Flows Through Every

6、Stage Of A YouTube Campaign03 AT THE SOURCEYouTubes Brand Safety Efforts04 PRE-CAMPAIGNContent Insights05 PRE&IN-CAMPAIGNBrand Suitability&Contextual Targeting06 IN-CAMPAIGNIn-Campaign Monitoring&Adjustments07 POST CAMPAIGNMeasurement 08TAKEAWAYS4 Key Takeaways For Advertisers09APPENDIXAbout Pixabil