Rival IQ：2023年Instagram Stories基准报告 （英文版）（42页）.pdf

1、2023 Instagram Stories Benchmark ReportTHE ULTIMATE GUIDE TO INSTAGRAM STORIES METRICSQuestions to Answer with The Instagram Stories Benchmark ReportWhat kind of Stories engagement are my competitors seeing?How frequently should I be posting Stories?What kind of Stories engagement(taps,replies,and e

2、xits)should I expect?How might my Stories engagement change if I published more often or grew my followers?How do my Stories stats stack up to my Post stats?Instagram Stories continue to grow in relevance to your social media marketing efforts,but it can be tough to know how your brand stacks up aga

3、inst competitors.DATA SET INCLUDES COMPRISINGHANDLES965IN 2022 BETWEEN THE MONTHS OF72KSTORIES281KFRAMESJUNAUGSEPTOCTNOVJUL147KPOSTSThe Metrics:DefinitionsEngagement:Measurable interaction on Instagram Stories and posts,including likes,comments,replies,and shares.Exit Rate:The percentage of your imp

4、ressions that exit your Stories by swiping right,swiping down,or closing Stories.Frame:A single photo or video posted to your Instagram Story.Impressions:The total number of views of a frame in your Story.Post Engagement per Impression:The numbers of likes,comments,and saves per impression on a post

5、.Post Reach Rate:The reach of a post expressed as a percentage of your followers.Reach:The total number of unique people that saw a frame in your Story or your post.Reply Rate:The percentage of your Story Viewers that replied to your Story on any given day.Replies per 1K Impressions:The number of re

6、plies per 1,000 story impressions.Retention Rate:The percentage of your Story Viewers on any given day that see all your frames.Stories Reach Rate:Your Story Viewers on any given day divided by your follower count,expressed as a percentage.Story:The set of frames posted to your Story within a single