NielsenIQ：2023年美国新兴CPG品牌展望报告（中译版）（20页）.pdf

1、 2021 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.The 2023 Outlook for Emerging CPG Brands 2022 Nielsen Consumer LLC.All Rights Reserved.2Table of ContentsIntroduction3Inflation and Cost-of-Living4Shifting Consumer Behaviors8Sustainability and Product Attri

2、butes11Omnichannel Sales Growth13What You Can Do In 202316Conclusion19 2022 Nielsen Consumer LLC.All Rights Reserved.3With 2022 behind us,what awaits emerging and growth brands in 2023?2022 was a challenging year for many brands.Between inflationary pressures,supply chain issues,and shifting consume

3、rs behaviors there has been a lot going on.So,what does this mean for the CPG Outlook for Emerging Brands in 2023?Unfortunately,planning for demand and a shifting market in the coming year will be a bit complicated.But not everything on the horizon looks bleak.In fact,there look to be many opportuni

4、ties for emerging and growth brands to make moves and continue to grow.Introduction(https:/ of the areas well address are:The state of inflation and cost-of-living issuesShifting consumer behaviorsSustainability and product attribute alignmentOmnichannel sales growthHow you can use this information

5、to plan for a strong 2023To make things a little easier for emerging and growth brands,weve put together this overview of the state of the market and addressed trends that we believe you need to consider in your 2023 planning.We took a look at the top issues facing emerging brands in the second half

6、 of 2022,how consumers are reacting to market changes,and the early results were seeing from holiday sales to determine the challenges and opportunities awaiting your emerging or growth brand in the new year.48%of global consumers plan to buy more from smaller brands in the future 2022 Nielsen Consu