尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（12月版）（英文版）-三个皮匠报告

1、 2025 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NielsenIQ,December 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Overall decrease in drink-led occasions following summer monthsOverview of On Premise visitation during DecemberShift in visitation times

2、Visitation frequency present a slight increase since last year,with 51%of consumers going out weekly(+3pp).Weekends are still prime time for activity with nearly 1 in 2 reporting going out on Fridays or Saturdays.However,visitations experience a slight shift towards earlier hours compared to last ye

3、ar,with a decrease around late nights.As consumers are going out earlier in the day,ensuring visibility of your brands during those dayparts is key to boost visitation and revenue.Strong appetite for trying new drinksThis December,French consumers presented a strong appetite for new drink experiment

4、ation,with nearly a third having tried a new drink,and half of Gen Z(63%)and Parisians(46%).Cocktails stand out as the preferred category to experiment(37%),followed afar by apritifs and beer.As younger consumers and Parisians show strong appeal for novelty,engage with this highly valuable audience,

5、more daring and experimenting,through innovative and festive cocktails.Beer and hot drinks are top performersBeer(37%)and hot drinks(37%)are the most consumed drinks when out,the former presenting an increase since last year(+3pp).With apritifs,they stand out as top performers across satisfaction me

6、trics.Additionally,cocktails are particularly appreciated by Parisians(33%)and younger consumers(42%).Beer should be the foundation of the drinks offering,with cocktails well positioned to cater to consumers wanting to try new drinks.Trended metrics 2025 Nielsen Consumer LLC.All Rights Reserved.CGAS

尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（12月版）（英文版）（24页）.pdf

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