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1、Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.February 2026State of Global Beauty in 2026Beauty Goes Digital 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary2Beauty is entering 2026 with its characteristic resilience,but also with a new level of

2、 complexity.Consumers are becoming more intentional in how they spend,balancing tighter budgets with a desire for small luxuries,simplicity,transparency,and products that genuinely work.Its no secret that beauty sales are now dominated by ecommerce,and increasingly the winners are those who are able

3、 to crack the code on digital success.Brands have a new toolkit that drives their success,which includes being available,visible,and attractive.As AI accelerates innovation,digital ecosystems transform the path to purchase,and global influences reshape expectations,the brands that adapt with clarity

4、 and conviction will define beautys next chapter.Your Guideto GlobalBeauty 2026Tara James TaylorNielsenIQ Global Beauty Vertical Leader442/433 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietaryPrepare for 2026The trends that will drivethe market this yearPremiumizationvs.Affo

5、rdability123Beauty+Wellness ConvergenceGlobal Meets LocalSocial Commerce&ViralityAI and Digital First BeautyFragrance Renaissance4356442/433 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary 2026 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietaryNIQ delive

6、rs theFull View of beauty buyingbehavior NIQ delivers trustworthy,relevant data on every customer,channel,aisle,and clickplus advanced analytics and experts to help you apply it.Our solutions uncover the most granular details to inspire big-picture ideas and empower business leaders to take decisive