TikTok：2023年TikTok全球流行趋势报告（中译版）（16页）.pdf

1、Whats Next 2023 Trend ReportA New Era of Confidence01Table of ContentsTrend Methodology02Report Introduction03Actionable Entertainment04Making Space for Joy05Community-Built Ideals06RecapTrend MethodologyBefore we dive in,lets answer an important question:What do we mean when we say trend?The term i

2、s often associated with popular videos and audio clips.But we track trends at different speeds and sizes to give a more comprehensive understanding of global culture and creativity on the platform.TikTok Speeds of CultureMomentsPopular TikTok sounds,hashtags and formats that everyone is suddenly usi

3、ng(i.e.Corn Kid or“Theyre a 10 but”)Creative prompts that quickly gain traction and buzz.Lifecycle:Days to weeksSignalsShifting behaviors within specific categories or verticals(i.e.practicing multidimensional wellness or celebrating smaller luxuries.)New content patterns that reveal emerging behavi

4、ors and interests.Lifecycle:Months to a few yearsForcesMajor cultural shifts,such as how communities form,where people discover new products,how Creators wield influence,and more.Enduring,large-scale behavioral transformations.Lifecycle:Up to several yearsWant to see what took off in 2022?Check out

5、Year on TikTok 2022,a look-back at some of the biggest moments on the platform from the past year.Want to learn more about trends?Check out our Trend Dashboards on the TikTok Creative CenterRead the Trend Articles we launched in the Trends Hub on the TikTok Creative CenterWatch the Trend Stories we

6、launched in the Trends Hub on the TikTok Creative CenterReport IntroductionWelcome to the 2023 edition of Whats Next,TikToks annual global trend forecast.This report was designed to help marketers understand how consumers wants and needs will change in the upcoming year and what that will mean for t