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1、SALESFORCE2TRENDS IN TECHNOLOGY REPORT,1ST EDITIONExecutive LetterThe technology industry is navigating a period of significant macroeconomic pressures and growth challenges,with 55%of tech companies expecting to miss their revenue goals.A clear trend is emerging:AI is central to navigating complexi

2、ties and driving our future success.An overwhelming 90%of tech leaders agree AI is vital for delivering on key priorities.A majority of AIs impact lies in the front office.It is actively being leveraged to increase employee productivity,reduce operating costs,and unlock new revenue streams.The gener

3、ative AI market alone is projected to reach an astounding$1.3 trillion over the next decade,promising an additional$280 billion in new software revenue.Investing in AI,especially agentic AI,is paramount for product innovation,customer experience enhancement,and growth at scale.We must act decisively

4、 to define our AI strategies and harness this transformative power.Lenore LangEVP,Technology,Media,and Telecommunications SalesFor the first edition of the“Trends in Technology”report,Salesforce surveyed 450 tech industry professionals,including C-suite executives,founders,senior vice presidents,dir

5、ectors,and more,to learn more about:Industry priorities and reactions to current macroeconomic factors Why diversification of revenue streams,particularly toward more consumption-based models,is top of mind How tech organizations are adapting to rising customer expectations How tech leaders are thin

6、king about agentic AI and the challenges theyre facing when it comes to implementationDue to rounding,not all percentage totals in this report sum to 100%.All comparison calculations are made from total numbers(not rounded numbers).Data in this report is from an anonymous survey conducted from April