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VML:2026年全球100大趋势报告(英文版)(294页).pdf

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1、2026Welcome to the 12th edition of“The Future 100,”where a dystopian backdrop sparks defiant strength and courageous creativity.After another year marked by upheaval,a bleak outlook is being met with a surge of ingenuity.In Entropism(page 17),decay and breakdown are reimagined by designers as a rout

2、e to renewal,while Apocalyptic glamor(page 175)finds resilienceand even beautyin adversity.A new class of AI creators and collaborators is also multiplying potential in ways we are just beginning to imagine(Synthetic generation,page 50).A“dysoptimistic”future is taking shapeone that acknowledges dar

3、kness but refuses despair.Navigating it will require strength,malleability,and also something softer:the small,uplifting rewards that help us withstand turbulent times(Treatonomics,page 179).This is a year for building resiliencenot just to endure,but also to create space for imagining what comes ne

4、xt.From the personal to the planetary,from human engineering to geoengineering the climate itself,the boundaries of whats possible are being redrawn.For many,what comes next is transformation.In“The Future 100:2025,”new realities were a source of escape and solace.This year,something deeper is emerg

5、inga desire for fundamental change.People are craving experiences that elevate,enlighten,and shift perspective.Transformative experiences(page 102)reflect this desire86%are drawn to encounters that inspire awe,wonder,or a renewed worldview,and trends such as Immersive wellness (page 246)show how som

6、e brands are already guiding profound personal journeys.Trendsetting gen Zers are turning technology to their advantage:70%say they like the idea of escaping to a different reality through tech and nearly half(49%)report forming a meaningful relationship with AI.Technology is already reshaping our e

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1. **未来趋势**:2026年核心为"变形电流",人们拥抱变革而非被动应对,86%渴望启发敬畏或新视角的体验,80%重视能建立联系的经历。 2. **技术焦虑**:71%认为AI让真相难以辨别,但70%接受AI作为伴侣,49%已与AI建立有意义关系。 3. **文化转向**:创造力边界扩展,中国、韩国等非西方文化崛起(如《黑神话:悟空》登顶Steam),83%的Z世代文化口味更国际化。 4. **韧性需求**:69%定期对未来保持希望,45%更关注心理健康,品牌需成为"盟友"(32%认为品牌应改善世界)。 5. **现实融合**:40%的Z世代认为虚拟与现实无差别,85%因技术减少当下存在感,催生超现实体验(如Loewe将网络梗变为实体包)。
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