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GlobalPETS：2026年全球宠物行业趋势报告（中译版）（19页）.pdf

上传人： 1****1 编号：1101035 2026-02-03 19页 23.34MB

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1、 2026 promises to be the year that AI becomes an integral part of many facets of the everyday life of a pet owner.And,partly driven by enhanced AI capabilities,personalization and tailored purchasing models also look set to become even more finely tuned in the drive to win and retain customers.In re

2、sponse to the consumers desire for convenience,both in-house delivery options and q-commerce will consolidate their footholds as owners seek the comfort of knowing their pets needs can be easily and swiftly taken care of.In-store experiences and apps will become more comprehensive,with major retaile

3、rs also opening small stores in busy urban locations.In a business world affected by macroeconomic trends and political uncertainty,securing loyalty to brands and to retailers through private labels becomes key.Providing flexible options,promising a commitment to sustainability and building communit

4、y are all strategies that can be observed in the pet sector.While inflation shows definite signs of levelling off,tariffs continue to present challenges,with ongoing overhauls of supply chains and sourcing.Additional factors coming into play this year include EU packaging legislation and a reorganiz

5、ation of taxation.This is our breakdown of the main trends that pet businesses should pay attention to this year.Trend 1:AI integration Trend 2:Business models that fit every consumer Trend 3:Retail,convenient and comfort-oriented Trend 4:Building loyalty Trend 5:The effects of macroeconomics and ge

6、opolitics Trend 6:Inflation,tariffs and supply chain impacts Trend 7:Gut health and functional nutrition Trend 1:AI integration Pet players are eager to integrate AI into more parts of their operations,going beyond customer service bots to optimize operational tasks,provide personalized recommendati

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1. **AI深度整合**：AI将成宠物行业核心，预计2040年提升贸易40%。41%零售商、57%品牌商计划引入AI自动化，Mars、Nestlé等加大投资。 2. **灵活商业模式**：订阅制（如Chewy autoship占销售额83.9%）与即时配送（Just Eat年交付180万单）需求激增，满足便利与性价比。 3. **零售体验升级**：线上线下融合，小型城市门店兴起（如Arcaplanet、REWE），79%消费者提前规划购买。 4. **忠诚度建设**：宠物支出具韧性（通胀中27%仍购买），私牌商品扩张（欧洲领先，美国Lidl等入局），社区营销与跨品牌忠诚计划（如PetBux）关键。 5. **宏观与供应链挑战**：通胀趋缓但兽医服务价格仍涨，关税增29%，供应链区域化（58%企业计划2030年前调整）。 6. **功能性营养崛起**：宠物保健品年增14%，60%新品主打肠道健康（如Nestlé Purina、Zesty Paws布局）。
**AI如何改变宠物行业？** **宠物消费趋势有哪些新变化？** **如何提升宠物品牌忠诚度？**
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