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1、STATE OF AI IN PR JANUARY 2026Executive summary Generative AI use has peaked at 76%,largely unchanged from last year,indicating those that want to have adopted the new technology and those who are against it are unlikely to shift.Companies are adapting to AI.51%of PR pros say they work somewhere wit

2、h an AI use case policy,up from 21%in 2024.43%say their work offers AI training,up from 21%in 2024.Agentic AI has not yet taken off with PR pros.Only 12%who currently us AI say they use AI agents.A further 59%say theyve heard of them,but do not utilize them in their work.The 7%of PR pros who do not

3、use generative AI tend to cite environmental or ethical conerns in their decision.They say there is very little that could encourage them to use AI.The 17%of PR pros who are on the fence,say that training and practical examples could get them to pick up AI 75%of PR pros say they use a paid AI servic

4、e,a big jump from the 57%who said the same last year.An overview of PR pros using AIThis section includes views from both PR pros who already use AI and those who do notDo you use generative AI in your workflow?I already use generative AINo,I do not plan to explore themI plan to explore generative A

5、IIm not sure40%80%60%20%100%20232024202520260%AI use has peaked at around 75%Compared to the figures from last year,the distribution of AI use has barely changed.Just over 75%of PR pros report using generative AI in their workflow while about 10%plan to explore them.Those unsure or against their use

6、 held steady at 6%and 7%respectively.Does your company have an AI use case policy?202420252026YesNoNo,but we plan to have oneDont know21%51%28%16%5%22%7%38%38%17%6%50%More than half of PR pros have AI policies at work51%of PR pros now report having an AI use case policy at work.This figure more than