TikTok：2022年下一阶段报告-北美流行文化趋势洞察报告（中译版）（35页）.pdf

1、North AmericaNorth AmericaNorth AmericaTikTok For Business global and regional brand strategy teamsThis report was produced by For this years report,TikTok For Business has compiled comprehensive insights based on platform performance on TikTok over the past year,from October 2020 to October 2021.To

2、 uncover these insights and come to key conclusions,we analyzed quantitative first-party data.Our analysis revealed the categories that saw significant growth,the ones that remained amongst the most popular,and the ones which we felt deserved a special spotlight.What process did we follow?We looked

3、into hashtags as a reliable indicator of performance.We assigned hashtags that had a strong correlation with each category accordingly and we ranked them by volume.What a ride 2021 has been.Its been a year full of growth and accomplishments for us here at TikTok-from the viral successes following re

4、cord breaking TV shows to a 13-year-old pug hilariously predicting the future,TikTok has clearly been packed with joy and action.Its only here on TikTok that digital moments have the potential to influence culture,break boundaries,and redefine what creativity looks like.This year has cemented TikTok

5、 as the go-to place for expression,creation,entertainment,education-you name it-across all sorts of categories.As we enter a post-Covid world,TikTok continues to prove that moments on the platform have the unique ability to transcend the digital realm and make a true impact on peoples real,physical

6、lives.Take#TikTokMadeMeBuyIt,the Evolution of Sound,or the profound impact of Creators as examples-at TikTok,theres room for anyone and everyone,through entertainment and strengthened by communities,to make an impact in their own way,and to define impact in their own right.ForewordMethodologyFrom th