CreatorIQ：2023年网红达人营销趋势报告（中译版）（33页）.pdf

1、Influencer Marketing Trends ReportKey Findings From CreatorIQs Annual Influencer Marketing Surveys,and Trends to Expect in 2023AgenciesPage 16Agency DemographicsPage 17Retaining Clients Is a Priority for AgenciesPage 18Paid Advertising Is the Most Popular Marketing Engagement for Agenciesand the Mos

2、t EffectivePage 19How Agencies Manage Influencer Marketing CampaignsPage 20Aesthetic Alignment Is a Significant Aspect of Creator DiscoveryBrandsContentsPage 3IntroductionPage 4Respondent Demographics:Brands and AgenciesPage 5Investment in Influencer Marketing Is on the RisePage 6Measuring Influence

3、r Marketing Performance Is the No.1 Priority for BrandsPage 7Brands Struggle to Scale Influencer Marketing ProgramsPage 8Inadequate Personnel,Budgets Are Biggest Roadblocks for BrandsPage 9Paid Advertising Is the Most Popular Marketing Engagement,but Product Sends Are Most Effective Page 10Instagram

4、 Delivers Greatest Return on InvestmentPage 13Brands Rely on Audience Engagement Rate to Determine Creator PartnersPage 14Paying Creators for Content Is Standard PracticePage 15Inclusivity Is a Growing Focus for BrandsCreatorsPage 21Creator DemographicsPage 22Influencer vs.Creator Page 23Nearly All

5、Creators Regularly Create Content on InstagramPage 24 Video Is Here to StayPage 25 Product Quality Determines Whether Creators Will Work with Brandsbut Compensation Drives SatisfactionPage 26 Genuine Brand Affinity,Creative Agency Are Essential for Paid PartnershipsPage 27Creator PayPage 29Inclusivi

6、tyConclusionPage 30What to Expect in 2023Page 32Key Takeaways COPYRIGHT CreatorIQ 2022-Influencer Marketing Trends Report2Even with an estimated market size of$16.4 billion,influencer marketing remains an ever-evolving industry.At the helm of this expansion is the growing creator economy,a complex e