贝恩公司&Altagamma：2022年度全球奢侈品市场监测报告（中译版）（35页）.pdf

1、Leap of LuxuryRenaissance in UncertaintyFigures,trends and actionsCLAUDIA DARPIZIO|FEDERICA LEVATONOVEMBER 15,2022BAIN-ALTAGAMMALUXURY GOODS WORLDWIDE MARKET STUDY FALL 2022 21STEDITION2022Year-over-year(21-22E)growthGlobal luxury markets fully recovering vs.2019,driven by personal and experience-ba

2、sed productsGlobal luxury markets(B|2022E)+19/21%vs.2021+8/10%vs.2019+11/13%KR E C A PCurrent FX-1%+95%+9%+11%+5%+9%+10%+325%+15%Constant FXvs.2019+3%-7%+26%+8%+7%+24%+12%-25%+26%+4/6%KLuxury cars hindered by continued supply chain disruptions,with car manufacturers increasing interest towards direc

3、t-to-consumer to enhance experience along the customer journeyLuxury yachts posting strong growth and record order level,with customers increasingly seeking enhanced connection with naturePrivate jets increasing demand after pandemic,with rising interest in flying private solutions,although with pot

4、ential emerging headwinds due to sustainability concernsFine art experiencing positive growth for both auctions and dealers,with rising importance of new art hubs in Asia and Europe,and the continuous expansion of cultural boundaries towards diverse artists(Women,African American,Gen Z)High-quality

5、design continuing its unparalleled growth,nurtured by consolidation of new post-pandemic living habits and unceasing desire for functionality,comfort and refined aestheticsWinegrowing as social activities revamp,yet partially jeopardized by temporary lockdowns in ChinaSpiritson positive trend,with s

6、tatus spirits confirming their relevance with younger audiences,and increasingly fluid consumption across sub-categoriesGourmet food and fine restaurants characterized by a continuous search for enhanced experiences(with locavore twist),pairing interest in at-home gourmet food with revamped out-of-h