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Spate:2026美容与健康趋势预测报告:定义未来一年的关键走向(英文版)(64页).pdf

上传人: 1****1 编号:1068225 2026-01-20 64页 19.88MB

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1、2026 BEAUTY&WELLNESS PREDICTIONS:THE TRENDS SET TO SHAPE THE YEAR AHEADINTRODUCTIONSpates predicted trends for 2026 highlight a move toward more system-driven beauty and wellness,as consumers seek solutions that fit seamlessly into everyday life.Skincare logic is extending across makeup,hair,fragran

2、ce,and body care,while performance is increasingly expected to balance visible results with gentleness.At the same time,emerging signals point to a preference for subtle refinement,with low-commitment products that quietly enhance appearance and presence.Routines across beauty and wellness are becom

3、ing more intentional and personalized.From fragrance evolving into layered,full-body experiences to supplements and functional food supporting daily performance,consumers are prioritizing consistency,longevity,and quality of life signaling a shift away from standalone products toward integrated rout

4、ines.Explore this report to uncover the key trends set to shape 2026 across beauty and wellness,alongside emerging and more volatile signals that reveal early-stage opportunities for brands.Interested in exploring what these shifts mean specifically for your brand?Book a free demo Thank you,Olivier

5、and Yarden,co-founders of Spate2METHODOLOGYSpate is an innovative data platform that helps users discover and detect trends across Google Search and TikTok.The Spate dashboard analyzes more than 900 billion search signals,150 million TikTok posts,and 50 million Instagram posts worldwide to answer th

6、ree crucial questions for the consumer goods industry:Whats the next big trend?Whos owning the space?And how should you position the trend?900 billion search signals,150 million posts on TikTok,and 50 million Instagram postsArtificial Intelligence and machine learning to identify clustersTrends clas

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1. 2026年美容与健康趋势:消费者追求系统化、日常化的解决方案,注重效果与温和性的平衡,偏好低承诺的精致提升产品。 routines更注重个性化与一致性。 2. 核心增长预测(按品类): * 护发:另类发型 (+50.5%) * 彩妆:簇状睫毛 (+92.6%) * 护肤:唇部精华 (+88.7%) * 身体护理:干裂脚部 (+37.3%) * 香氛:迷你香水 (+35.3%) * 营养补充剂:镁果胶 (+35.1%) * 功能性食品:免疫饮品 (+35.6%) 3. 关键洞察:护肤逻辑延伸至全品类;“皮肤化”趋势持续;消费者关注内部健康与皮肤的联系(如皮质醇脸);成分上,NAD、胶原蛋白等抗衰老成分及牛油等动物源成分受关注。
美容新趋势? 健康风向标? 护肤黑科技?
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